Sub-account health analysis & opportunity assessment
Real Turf has built meaningful infrastructure inside AGM: 7 pipelines covering 10+ geographic markets, 13 campaign workflows, and nearly 10,000 contacts. The intent is there. The execution layer is what's missing.
The platform isn't broken. It's unfed. The automations are waiting for clean data and stage triggers that aren't firing.
Based on 500-contact sample of 9,713 total
| Tag | Count | % of Sample | Signal |
|---|---|---|---|
| couldn't find caller name | 260 | 52% | Data Gap |
| phone lead - las vegas | 250 | 50% | Geo Tag |
| name via lookup | 120 | 24% | Enriched |
| fl email | 40 | 8% | Geo Tag |
| spam likely | 30 | 6% | Noise |
| phone lead - dallas | 5 | 1% | Geo Tag |
| Source | Count | % of Sample |
|---|---|---|
| No source recorded | 425 | 85% |
| Request Product Sample Box | 35 | 7% |
| Contact Us Page (General Inquiry) | 30 | 6% |
| Authorized Dealer Inquiry | 5 | 1% |
| Distribution Inquiry | 5 | 1% |
92% have a phone number — the raw leads are coming in, mostly via calls. But without name enrichment and email capture at the point of intake, the contact record is dead on arrival for nurture campaigns.
85% have no recorded source — attribution is impossible. You can't optimize what you can't measure.
52% are tagged "couldn't find caller name" — this means the system tried reverse lookup and failed. These contacts are phone numbers with no identity.
7 pipelines, 2,027 total opportunities
The architecture is thoughtful — geographic segmentation across 10+ markets, a 25-stage master pipeline with PPC and ADS tracking, and a proper sales pipeline with appointment/close stages.
But nothing moves. 99.3% of opportunities sit in the first stage. Only 3 out of 2,027 have ever reached "won." The $17,643 total pipeline value comes from just 4 records — the other 2,023 are $0.
The pipelines aren't the problem. The automation layer that moves contacts through them is missing.
13 campaigns configured, 11 published
| Campaign | Status | Category |
|---|---|---|
| SMS Lead to Appointment | Published | Lead Nurture |
| Email Lead to Appointment | Published | Lead Nurture |
| Manual Call Lead to Appointment | Published | Lead Nurture |
| Appointment Confirmation and Reminders | Published | Appointment |
| Cancellation/No Show | Published | Appointment |
| Dealer Email Offer | Published | Dealer Outreach |
| Review Ask Initial | Published | Reputation |
| Positive Experience | Replied 4-5 | Published | Reputation |
| Negative Experience | Replied 1-3 | Published | Reputation |
| Negative Feedback Form Submitted | Published | Reputation |
| Referral Campaign | Published | Growth |
| Robot Reply | Published | Filter |
| Fulfillment | Draft | Operations |
This is the strongest part of the account. The campaign architecture covers the full lifecycle:
The campaigns are built. They're published. But they're starving for clean data. You can't email a contact with no email. You can't trigger an appointment confirmation if no opportunity ever reaches "Appointment Booked." The automation engine is idling because the intake layer isn't feeding it.
Texas Turf runs AGM + Jobber with Pro Tools automating the bridge. This is the before and after.
| Total Opportunities | 2,027 |
| With $ Value | 4 (0.2%) |
| Total Pipeline Value | $17,643 |
| Won Deals | 3 |
| Win Rate | 0.1% |
| Avg Deal Value | $0 (median) |
| Total Opportunities | 35 |
| With $ Value | 34 (97%) |
| Total Pipeline Value | $500,657 |
| Won Deals | 6 |
| Win Rate | 17% |
| Avg Deal Value | $14,304 |
Both accounts run on the same platform. Same CRM. Same pipeline architecture. Same campaign engine.
The difference is one word: automation.
Texas Turf doesn't have more leads. It has fewer, cleaner leads that move. Pro Tools bridges the FSM (Jobber) to AGM — every new client, quote, and job automatically creates and advances the opportunity. No manual entry. No data gaps. No dead pipeline.
Real Turf's installers run FSMs too. The same bridge that works for Texas Turf works for every one of them.